In 2025, Vietnam consumed approximately 8.23 billion servings of instant noodles, according to global demand data from the World Instant Noodles Association (WINA). The market is trending toward portfolio expansion across flavors, segments, and product specifications, while the demand for convenience foods remains one of the industry’s key growth drivers. This product diversification requires manufacturers to effectively manage multiple SKUs, recipes, and packaging formats, all while maintaining consistent quality and seamless production line changeover capabilities.
Key Challenges for Instant Noodle Manufacturers
- Inconsistent Product Quality: Maintaining uniform noodle quality is challenging when critical steps—such as Kansui dosing, dough moisture control, steaming, and frying—are operated manually rather than automated.
- Fragmented Production Systems: Legacy controllers, standalone equipment, and proprietary OEM systems create data silos for both production and energy metrics, severely limiting plant-wide visibility and monitoring capabilities.
- Escalating Operational Complexity: High-salinity environments, stringent packaging inspection requirements, and continuous capacity expansions place heavy strain on overall production stability and process consistency.
Tan Tien’s Solutions
- Measurement Systems & Field Instrumentation Design and Integration: Survey, design, and fully configure OT electrical and control systems based on the customer’s production processes, technical documentation, and detailed drawings. Supply and integrate measurement instruments for production process monitoring and control.
- Applications
- Flow, pressure, temperature, humidity, Brix, and pH measurement
- Noodle sheet thickness and noodle cake weight measurement
- Monitoring of steam, water, oil, and seasoning consumption
- Linear control valves and actuators
2. PLC, SCADA and Batch Control: Design, program, and integrate PLC, SCADA, and Batch Control systems for the entire production line.
- Platforms
- Siemens SIMATIC S7
- Siemens PCS 7
- Rockwell Automation
- Process Stages
- Kansui and seasoning preparation
- Flour feeding
- Noodle sheeting
- Steaming
- Seasoning spraying
- Cutting and portioning
- Frying and oil replenishment
- Cooling
- Packaging
- Cartoning
3. Machine Vision and Traceability System: Automatically inspect packaging quality and enhance product traceability.
- Functions
- Seasoning packet inspection
- Production date code inspection
- Barcode scanning
- Label printing
- Feeding control
4. OT Network and MES Integration: Design and deploy OT network infrastructure and integrate communications between PLC systems and MES to collect and exchange production data.
5. Energy and Utility Management: Collect and display real-time electricity, steam, and water consumption data through SCADA systems and energy management solutions.
6. Fabrication, Installation and Commissioning: Deliver turnkey projects from electrical panel fabrication through testing, acceptance, handover, and production line commissioning.
- Services
- Electrical panel fabrication
- On-site installation
- Wiring, termination, and I/O testing
- FAT and SAT
- Testing and commissioning
- Operator training
- Technology transfer
- Maintenance support
Implementation Benefits
- Ensure stable and consistent product quality across production shifts
- Enable full traceability down to each production batch
- Monitor production output, downtime, and energy consumption of each production line in real time
- Reduce raw material losses, rework, and customer complaints
- Eliminate risks associated with obsolete or outdated control equipment
- Provide a single point of responsibility throughout the entire project, from field instrumentation to MES integration, supported by a team of 36 control and automation engineers and nationwide maintenance services
In the instant noodle industry, Tan Tien partners with Masan Group, Vietnam’s largest instant noodle manufacturer and one of the major FMCG companies in Southeast Asia. Tan Tien has implemented and continues to deliver projects across Masan’s key manufacturing sites, including Masan MSI, Masan Hau Giang, Masan MMB, Masan MB, and Masan HD, covering more than 20 instant noodle production lines across Binh Duong, Hau Giang, Nghe An, and Hai Duong.
The large production scale and geographically distributed factory network create significant requirements for operational standardisation, production continuity, and consistent performance management across production lines and facilities. As the business transitions from an operating model that relies heavily on operator experience toward a data-driven management model, it requires a unified operational platform while ensuring that existing production lines continue to operate without disruption.
Tan Tien serves as an electrical and automation partner, supporting the customer from system implementation at individual production lines to multi-site operational digitalisation programmes. This helps standardise production data and operating practices across lines, provides a foundation for performance benchmarking, and enables the gradual management of manufacturing operations through a unified data platform.
